Privacy policy

OBJECTIVE, SCOPE AND APPLICABILITY

Eskag Pharma Private Limited (“Company”, “we”, “our”, “us”) respects an individual’s privacy and is committed to protecting the same. This Privacy Policy (“Policy”) describes how we collect, use, disclose, and transfer Personal Information (as defined below), through platforms controlled by the Company, including www.cellularprime.in and mobile sites/application (the “Platforms”) of the individuals who browse or access the Platform or provide information on or through the Platform, or whose information the Company otherwise collects, receives or processes in connection with the offer and sale of its products (“Products”) (hereinafter, collectively referred to as “Customers”, “you”, “your”) and ensures compliance with applicable laws and regulations & Focuses on protecting personal data, establishing consent, user rights, and obligations for data fiduciaries including The DPDP Law refers to India's Digital Personal Data Protection (DPDP) Act, 2023, and the recently notified DPDP Rules, 2025, which together form a comprehensive framework for processing digital personal data, balancing individual privacy rights with data use for lawful purposes. 

This Policy does not apply to Personal Information collected offline (unless otherwise specified), to Company’s websites that do not link to this Policy, to Customers of countries other than India, or to third-party websites to which the Platform may link. 

By accessing and/or using our Platform and providing the information as explained in this Policy, you consent to the collection and use of the information you disclose on the Platform in accordance with this Policy, including but not limited to your consent for sharing your information as per this Policy. We encourage you to read this Policy regarding the collection, use, and disclosure of your information. If you are not comfortable with any of the terms or policies described in this Policy, you may choose to discontinue usage of the Platform. 

Further, you agree and consent to receive all communications related to our services on the mobile number provided by you to the Company, even if such mobile number is registered under the DND/NCPR list under the Telecom Commercial Communications Customer Preference Regulations, 2018 (“TRAI Regulations”). Notwithstanding your registration with the National Do Not Call Registry (Fully or Partly blocked category), you hereby express your interest and consent to receive communications (including commercial communications) related to the Company’s services. You further confirm that no communication from the Company or on its behalf shall be construed as Unsolicited Commercial Communication under Regulation 2(bw) of the TRAI Regulations. 

For the purpose of this Policy, the term “Personal Information” shall mean any information that relates to you, which, either directly or indirectly, in combination with other information available or likely to be available with the Company, is capable of identifying you, submitted to and/or collected over the Platform and maintained by the Company in an accessible form, provided that any information freely available or accessible in the public domain shall not be regarded as Personal Information for the purposes of this Policy. 

HOW DO WE COLLECT YOUR PERSONAL INFORMATION? 

We communicate with you through various means and channels, including our Platform, email, phone, or text messaging. We collect and receive Personal Information in the following ways: 

  • When you submit your Personal Information on our Platform: The Company collects and stores the Personal Information you provide while using our Platform, such as when you enter your details into data fields for registration, placing orders, receiving information about various Products, or contacting Customer Care. 
  • Automatic collection: We automatically collect certain types of information whenever you interact with us. This includes data about your use of the Platform, interactions with content, services available through the Platform, and technical information such as browser details, IP address, and device information. 
  • Other sources: We may receive information about you from other sources, such as updated delivery and address information from third parties or promotional offers through third-party applications. 

 

WHAT PERSONAL INFORMATION DO WE COLLECT? 

The Company limits itself to collecting information necessary to process your order or provide a refund, as well as to continually improve our Products and services. Personal Information collected may include: 

  • Name, email and postal addresses, phone number(s), country 
  • Date of birth, language preference, location 
  • Financial information, such as bank account or payment details 
  • Product interests and preferences 
  • Customer service interactions and feedback 

We may also collect and store technical data related to your device and platform usage to improve the functionality of our Platform. 

WHAT IS THE PURPOSE FOR WHICH THE PERSONAL INFORMATION IS COLLECTED? 

We use your Personal Information to: 

  • Verify your identity 
  • Process Product purchases and transactions 
  • Communicate with you about your account, activities, and promotions on the Platform 
  • Respond to surveys, marketing communications, and customer feedback 
  • Improve your shopping experience and tailor product offerings 
  • Administer promotions, contests, and surveys 
  • Comply with legal obligations and policies 
  • Prevent fraud and illegal activities 
  • Provide personalized services and content 
  • Ensure the safety and security of the Platform 

 

THE LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION 

  • Performance of a Contract: Some Personal Information is necessary for the performance of our agreement with you, such as processing orders and payments. 
  • Legitimate Interest: We process certain information to send marketing communications and enhance your experience on our Platform. 
  • Compliance with Legal Obligations: We process data to comply with laws and regulatory requirements. 
  • Consent: In some cases, we rely on your consent to process Personal Information, such as when you opt-in to receive marketing materials. 

HOW DO WE SHARE YOUR PERSONAL INFORMATION? 

We may share your Personal Information with: 

  • Our affiliates and third parties who provide services on our behalf, such as delivery, customer service, and marketing. 
  • Service providers who perform services based on our instructions. 
  • Business partners in the event of a business transfer, merger, or acquisition. 
  • Legal compliance: We may disclose Personal Information when required by law or in response to legal processes. 

We do not sell or rent your Personal Information to third parties. 

RETENTION OF PERSONAL INFORMATION 

We retain your Personal Information only as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. Personal Information is stored securely and protected from unauthorized access, loss, or misuse. 

COOKIES AND TRACKING TECHNOLOGIES 

We use cookies and similar technologies to enhance your experience on our Platform. Cookies store data related to your preferences, which can help us provide a more personalized service. By using the Platform, you consent to the use of cookies. You can manage cookie preferences in your browser settings. 

OPTING OUT AND WITHDRAWAL OF CONSENT 

You may opt out of receiving promotional communications at any time by following the instructions provided in each communication or contacting us directly at care@cellularprime.in. You may also withdraw consent for location data or marketing emails by adjusting your settings or contacting us. 

HOW WE STORE YOUR PERSONAL INFORMATION 

We store Personal Information securely on our servers or through cloud services with whom we have contracted. Access to Personal Information is limited to authorized personnel who need it to perform their duties. 

THIRD-PARTY LINKS 

Our Platform may contain links to third-party websites. We are not responsible for the privacy practices of these websites. You should read the privacy policies of third-party sites before accessing them. 

SECURITY MEASURES 

We implement physical, technical, and organizational safeguards to protect your Personal Information against unauthorized access, alteration, and loss. However, no method of transmission over the Internet or method of electronic storage is completely secure. We strive to use commercially acceptable means to protect your Personal Information.  

PRIVACY POLICY REVIEW 

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this Policy. You are encouraged to review the Policy regularly to stay informed about how we protect your information. 

Last Update Date:  26th December 2025

Address: 
Eskag Pharma Private Limited,
AG-112, Sector-II, Suite No.804 & 805, Baishakhi, Salt Lake City, Kolkata, West Bengal 700 091, India 

Manufacturing Units:
Unit-III, Plot No. 33 & 34, Sector 6A, I.I.E. Sidcul, Ranipur, Haridwar, Uttarakhand 249403, India 

Contact
Tel: +91 74396 58996
Email: info@cellularprime.in 

This Privacy Policy governs how Cellular Prime handles your Personal Information. By using our Platform, you consent to the terms outlined in this Policy.